Hyper-Casual Games "Ball Run 2048" & "Park Master" Each | KAYAC

〜A first for KAYAC ! Achieved 200 million downloads of two standalone hyper-casual games at the same time! 〜

KAYAC Inc. (Headquarters: Kamakura City, Kanagawa Prefecture; Managing Director & CEO: Daisuke Yanagizawa) is pleased to announce that its hyper-casual games "Ball Run 2048" and "Park Master" have each reached a total of 200 million downloads worldwide. This is the first time that a standalone application in KAYAC's hyper-casual game lineup has reached 200 million downloads.
Additionally, "Ball Run 2048" has consistently ranked high in the global downloads ranking (hyper casual genre) every year (1), reaching 36th place in 2021, 51st place in 2022, and 42nd place in 2023. KAYAC Inc has been the #1 Japanese company in the number of app downloads worldwide (iOS and Google Play) for three consecutive years (2).

*1: Reference: appmagic.
*2.: data.ai research｜ Survey period: January 1, 2023 - December 31, 2023
Sensor Tower research｜ Survey period: January 1, 2021 - December 31, 2021
data.ai research｜ Survey period: January 1, 2022 - December 31, 2022
All figures are based on the number of app downloads in the global marketplaces for Android, iPhone, and iPad apps.

Hyper-Casual Games That Have Been a Long-Seller & Continue To Be Played

Hyper-casual games are games for smartphones that are easy to operate and quick to play. By utilizing ads to both attract customers and generate revenue, we provide games that are free and easy to play. Furthermore, the potential of the game is measured in advance using ads at the stage before proceeding to full development, and only titles that meet the criteria can proceed to full development. At KAYAC, only about 3% of the titles in development have passed the strict criteria and have been released to the world.
While many hyper-casual games are short-lived, KAYAC's first hyper-casual game "Park Master" has been a long-seller for approximately 4 years and 10 months since its release, and "Ball Run 2048" has been a long-seller for approximately 3 years and 5 months since its release and have surpassed 200 million downloads each.

"Park Master" Overview

Park Master is a puzzle game in which players park cars by drawing lines with their fingers while avoiding other cars.The game was first released in the U.S. on November 19, 2019, and has gradually expanded its global distribution to Japan, Europe, Canada, Australia, and other countries. The game has been ranked #1 in free downloads in 17 countries (U.S., Japan, Belgium, Germany, France, Italy, UK, Switzerland, Canada, Australia, Russia, Brazil, Norway, Denmark, Sweden, Austria, and South Korea).
Genre：Puzzle game
■Download
App Store：https://apps.apple.com/us/app/park-master/id1481293953
Google Play：https://play.google.com/store/apps/details?id=com.kayac.park_master&hl=en
Supported OS：Android 5.0 or higher, iOS10.0 or higher

"Ball Run 2048" Overview

Ball Run 2048 is a game in which players aim to reach "2048" by merging balls with the same number while controlling them with their fingers. The game was launched on April 28, 2021, and ranked #1 in the App Store casual games category in the United States within two days.
Genre：Casual game
■Download
App Store：https://apps.apple.com/us/app/ball-run-2048/id1563148041
Google Play：https://play.google.com/store/apps/details?id=com.kayac.ball_run&hl=en
Supported OS：Android 5.0 or higher, iOS10.0 or higher

About The Hyper-Casual Games Team

The Hyper-Casual Game Team has released hit titles one after another on the strength of its integrated approach from development to marketing. The team, which started with 4 members at launch, now has approximately 30 members. The Hyper-Casual Game Team of KAYAC is a group of creators who "make games fun" while respecting the autonomy of the creators.

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