You can get idea tips written on the card by flicking or shaking your iPhone or iPod Touch).
IdeaPod is based on "TRIZ" (a methodology, tool set, knowledge base, and model-based technology for generating innovative ideas and solutions for problem-solving) which developed by researching over 2 millions of patent analysis.
IdeaPod consists of 40 cards which are written in simple text and picture based on the method of TRIZ called "40 Principles of Invention".