2007.04.01
“Akarium Call Project” receives bronze prize at the Cannes Lions International Advertising Festival!
KAYAC was involved in the development of the “Omotesando Akarium Call Project,” a project to illuminate Omotesando in Tokyo.
This project received a bronze prize in the media category at the Cannes Lions International Advertising Festival.
“Omotesando Akarium Call Project,” a mobile network type illumination event, is a new approach that “transforms” the voices of people into illumination on Omotesando.
This project also received gold prizes in the mobile campaign category at the Tokyo Interactive Ad Awards and in the mobile category, Cyber Roots, at the Asia Pacific Advertising Festival.